The anticipation is palpable. The equipment is being polished, the plays are meticulously planned – almost. And the turf is just waiting to thump beneath the cleats. But we also know: football is more than just a sport. It's an event for the whole family. And that's precisely why we've made an important decision for the upcoming season. Tradition meets fairness While everything around us is getting more expensive – from protein shakes to petrol for away games – we at the Mad